PTB501: Marketing & Entrepreneurship (2011-2012)
CURRICULUM PROGRAM: Career and Technical Education
COURSE TITLE: Marketing & Entrepreneurship
CALENDAR YEAR: 2011-2012
GRADE LEVEL: 11-12
COURSE LENGTH: 18 weeks
About the Program:
Marketing and Entrepreneurship prepares students for careers in business. The course sequence focuses on duties and tasks performed by professionals in interested in operating their own business as well as pre-employment and employment skills.
Major Concepts/Content: The marketing course enables students to gain a basic understanding of marketing principles, techniques, and career opportunities. Instruction will include the relationship of products, prices, promotions to the marketing of goods and services to consumers. Ethics and social responsibilities of free enterprise will be included.
Major Instructional Activities: Instruction will be provided in a lab setting utilizing individualized instruction and instruction guidance. A combination of text materials, reference materials, simulations, electronic research, team projects, and computer activities will be used. Students should develop a complete marketing plan for a product or service. A plan may be developed jointly with another Marketing or Management student.
Major Evaluative Techniques: Students will be required to demonstrate an understanding of marketing by passing objective/problem-solving tests, successful complete class activities and research projects.