LAP 1: The World of Marketing: Chapters 1-2
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LAP 2: Economic Essentials: Chapters 3-4
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LAP 3: Business and Marketing Essentials: Chapters
5-6-7
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LAP 4A: Human Resource Essentials : Chapters
9-10
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LAP 4B: Human Resource Essentials : Chapters
11-12
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LAP 5A: Selling: Chapters 13-14
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LAP 5B: Selling: Chapters 15-16-17
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LAP 6A: Promotion: Chapter 19
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LAP 6B: Promotion: Chapter 20
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LAP 6C: Promotion: Chapter 21
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LAP 6D: Promotion: Chapter 22
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LAP 6E: Promotion: Chapter 23
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LAP 7A: Buying and Distribution: Chapters 24-25
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LAP 7B: Buying and Distribution: Chapters 26-27
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LAP 7C: Buying and Distribution: Chapter 28
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LAP 8A: Pricing: Chapter 29
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LAP 8B: Pricing: Chapters 30-31(part)
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LAP 9: Marketing Information Management : Chapters
32-33
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LAP 10A: Product Planning: Chapter 34
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LAP 10B: Product Planning: Chapters 35-36
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LAP 11A: Entrepreneurship: Chapters 37-38
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LAP 11B: Entrepreneurship: Chapters 39-40
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LAP 12: Career Planning: Chapters 41-42-43
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